Many dream about driving or owning an exotic car. The aggressive looks, powerful engines and legendary names like Ferrari and Lamborghini are all something car nuts want. But unless you’re friends with the rich kid in the neighborhood or have plenty of disposable income your chance of getting into ones of these machines is slim at best. Unless of course you take part in something such as Imagine Lifestyles autocross event at Gillette Stadium in Foxborough, Mass.
Imagine Lifestyles is a luxury rental and charter company based out of multiple major metropolitan locations throughout the United States; including Miami, New York and Chicago. Their website states they offer everything from exotic car and yacht rentals to private jet charter and concierge services. However, for this review we’ll stick to the automotive driving events, or as Imagine Lifestyles calls them “Ultimate Driving Experiences.”
What is Autocross?
For those who are unfamiliar with what autocross is, it consists of a series of cones that are set up in a relatively tight configuration. At autocross competition the goal is to navigate the course in the fastest time without hitting any of the cones. Imagine Lifestyles isn’t exactly like that. Yes, there are still cones and they are set up to form a course, but you’re not racing either the track or anyone else.
The Imagine Lifestyles Boston autocross event was held at Gillette Stadium, a place known more for New England Patriots football than automotive events. Ideally the event would be held at a slightly larger open area in the area, such as the United States Army base at Fort Devens in Ayer, Mass., a site for many autocrosses throughout the summer and fall months. However, since Devens is a popular location it was probably easier to rent out one of the large lots surrounding Gillette. I have taken part in Imagine Lifestyles’ autocross events twice, once in June and on Saturday. In both cases the track was set up in lot number 10, directly across from the main entrance from Patriot Place and Gillette Stadium.
This is why you come to events like this, so they better be up to par. Thankfully all of the cars Imagine Lifestyle had at both events were what they should be. While walking to the entrance I even noticed a mobile detailing company cleaning one of the cars before it was set to take to the track. That’s a good thing because track time, from the bits of rubber from tires and other factors can do a number on a vehicle. All of the cars were in excellent working order and performed as expected. In addition to maintaining their vehicles they also had a decent lineup of different models and manufacturers to choose from. The event on Saturday only offered Ferraris and Lamborghinis, but among them was a Ferrari 599 GTB, two F430′s (one coupe and one spyder) and a F430 Scuderia. The Lamborghinis consisted of Gallardos, both hard and soft top. The one disappointing things was the fact that the Scuderia sat parked in the corner of the lot. I was hoping to drive it, and later learned that the vehicle was used later in the day when the weather improved. At the event in June there was a larger selection of manufacturers to choose from including an Audi R8, Mercedes SLS AMG in addition to the Ferraris and Lamborghinis.
The Driving Instructors
While you navigate the course you have a driving instructor in the passengers seat. Both instructors I drove with were both knowledgeable and knew what they were doing. Some of the staff claimed that the instructors are “professionals.” This title is somewhat misleading. You won’t find Michael Shumacher, Walter Rohrl or Tony Stewart giving you driving tips. They aren’t so much professional drivers as they as very experienced drivers who have been taking part in autocross and other high performance driving events for years. Professional might be a little stretch, but the instructors are all fully qualified for the job and provide useful information for getting around the track fast, safely and efficiently.
The Staff and Event
All of the individuals working at the Boston event were polite and performed well. There were plenty of “please” “thank you” and “how was your ride.” The lines were relatively short and moved at a decent pace. On the Imagine Lifestyles website it says to allow adequate time (2-3 hours) from the time you arrive until you leave. The amount of time you wait will depend on what time you sign up for and what car you want to drive (Lamborghinis and Ferraris are popular). I have never waited even an hour and a half for the entire process. Sadly, the amount of time you spend driving the car all boils down to a couple minutes at most. The track isn’t very long and if you drive at a good pace the three laps goes by very quickly. You can purchase an additional three laps ($89), but even six laps doesn’t last long. The event takes place rain or shine, so if it pours (Saturday) then you just have to make the best of it.
When you purchase the package on a daily deal website such as GroupOn it says $500 value. It’s not worth that, nor would I recommend anyone pay that to take part in an event such as this. Prices vary. The first event in June cost $159, but that isn’t the only thing you have to pay for. Autocross track insurance is required for anyone who is going to drive. Cost ranges from $49, which gives you $50,000 in coverage with a $5,000 deductible, up to $99 that covers you for the entire cost of the vehicle ($250,000) and only has a $1,000 deductible. If this freaks you out don’t despair. There is really no need to buy anything except the basic $49 insurance. The only thing you can hit are rubber cones, a chain link fence and a few light poles (you would have to have thing go very wrong to hit the latter two.)
If you’re looking to get a special birthday, graduation or other unique gift for the car-crazed person in your life then this would be a good thing to get them. The cost, while not cheap is not going to break the bank either. The Boston location at Gillette Stadium is a good location due to its generally located in the state and isn’t overly far from the North Shore, South Shore, Cape Cod or Metro Boston. The cars are fun to drive and you leave with a satisfied feeling that makes you want to drive more. On a scale of one to 10 I’d give the Imagine Lifestyles autocross event a 7.5/10, with the main downsides being it cost some $$ and it doesn’t last long.
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